Who we work with

Mama Genie takes pride in the partnerships and product providers that we work with.  Many of our products and services are tried, tested and trusted so that we can ensure that the very best is being delivered to you. 

You can find out more about them below. 


Earlybirds was established in November 2002, following the birth of founder Lynda Day's son who was ten weeks premature, weighing 1.2 kgs/3 pounds. Lynda experienced enormous difficulty finding clothes to fit her baby during his first few months. To alleviate this problem for other parents and carers, Lynda decided to develop a range of clothing specifically for premature and small babies.



Mother Nurture Aromatherapy & Massage was born from a passion for using natural alternatives to improve health and wellbeing, as well as a desire to nurture and nourish women on their journey from pregnancy to motherhood and beyond.
Sonya Edmonds, founder of Mother Nurture, is a qualified clinical aromatherapist and massage therapist, registered nurse and midwife, a certified infant massage instructor and a mum. Sonya draws on her experience in these areas to create therapeutic products and treatments for mothers, mothers to be and their families.


At Miss Magoo’s we make gorgeous organic natural skincare products that actually work. Products like our Baby Bum Cream for blissfully soft butt cheeks, or our Baby Balsam, for banishing troublesome coughs and sniffles.  And best of all, they’re affordable. And you can rest assured there are no toxic chemicals and no nasties because the only guinea pigs I use are the people I love most.

Kirsty Munroe and Elizabeth Serfas are mothers, sisters and business partners living in Melbourne Australia.

Following the birth of Kirsty’s two girls Poppy and Essie, both born prematurely 2 years apart, Kirsty and Lizzie realised that there were no products on the market that celebrate and document the huge milestones premature babies strive to reach before they are even due, hence they created Premmie Milestone Cards. The sisters were determined to make products that celebrate a premmie babies journey and create moments of joy for parents who are often going through the hardest time of their lives.


Spectra by Chabalala are the distributors of the Spectra breast pump and accessories range in Australia, New Zealand and the Pacific regions. As a small business founded by a mum and nearly entirely staffed by mums, we take our small role in your breastfeeding journey very seriously. We are always available to help you work out which Spectra breast pump or product is right for you, troubleshoot any issues or just help out any way we can.



Mums Who Wine is a company that is passionate and dedicated to creating an avenue for mothers to invest time in themselves and their own self care, outside of their role as "mum".

Partnering with 170+ restaurants, bars, day spas, gyms and retailers nationally, Mums Who Wine has created this avenue via an annual VIP membership.

We also host monthly events and annual retreats to ensure that every mother has time out to "fill their cup" and connect with other mums in their community.

Mums Who Wine is a proud supporter of PANDA (Perinatal Anxiety and Depression Australia) with 5% of all proceeds donated to assist PANDA's vision for raising awareness and reducing stigma associated with perinatal depression.